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I stole this from the advertising/design goodness - advertising and design blog by Freddy. Just so cool. I am envious of creative minds that can take something as banal as highlighter pens and create an ad that's just so damn CLEVER. I love it, and I wish I could come up with similarly brilliant things. I love the concept and I love the fold/paperclip aging effects they have used on the paper.

In case it wasn't obvious at this size, the text is a detailed biography of the person in question.

Agency: Leo Burnett Mumbai, India
Creative Directors: Santosh Padhi, KV Sridhar
Art Director, Typographer: Santosh Padhi